Pair of Mid-20th Century Women Fashion Model Drawings by Pallavicini
Pallavicini Friedrich von Berzeviczy pair of drawings depicting women with elegant haute couture dresses, elegant woman with a colored fantasy architecture background, ink and watercolor on paper works, signed lower right F.B by the Swiss artist Pallavicini Friedrich von Berzeviczy (Lausanne 1909- New York 1989, a decorative artist, theater-set designer and art director.
In good condition, both gouaches are unframed and each drawing measures 39 x 29 cm.
Dating back to circa 1950.
Mr. Pallavicini’s sophisticated, delicate and imaginative designs appeared on packaging and wrapping papers, porcelain and fabrics. They were also translated into stylish theater costumes and sets.
In 1950, he created Flair magazine for Fleur Cowles. The design of the short-lived magazine was unusual for techniques like unfolding pages that revealed pictures and a gatefold that revealed a cross-section of an apartment building.
He was also a stylist for Look magazine, had paintings exhibited in galleries in New York and Chicago and, in 1955, became art director of Elizabeth Arden, the cosmetics company. From 1956-1965, he was an artistic consultant and interior designer for Helena Rubinstein and decorated rooms in her apartment on Park Avenue. In 1978, Mr. Pallavicini created the sets and costumes for the Vienna State Opera’s production of ”The Young Lord.” Displays for Pastry Shop.
Born Friedrich Ludwig von Berzeviczy in 1909, in Lausanne, Switzerland, Mr. Pallavicini studied Fine arts in Vienna. In the late 20’s, the architect Josef Hoffmann introduced him to Demel, the famous pastry shop, for which Mr. Pallavicini created fanciful window displays, wrapping papers and packaging. In 1936, he married Klara, a niece of Anna Demel.
After moving to Italy in the late 30’s, Mr. Pallavicini adopted his mother’s name and pursued a career as a magazine illustrator and art director, working for publications like Bellezza, Domus, Fili and Scena Illustrata. He came to USA in the 40’s. Died in New York 1989.
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